Legal Website Content Writers
For law firms to publish high-quality legal content that is optimized for search engines, appropriately structured, and aligned with the basic requirements of their practice areas; it may be necessary to hire professional legal website content writing services to attract potential clients. Creating compelling content for a law firm website requires careful thought, excellent strategy, and preparation which may be a time-consuming task for those practicing law because of the nature of their work.
Professional legal content writing services provide assistance in creating high-quality content to help the firm attract more website visitors, convert prospects into clients, generate more leads, demonstrate the firm's expertise in the practice area, and establish their brand as the thought leader in the niche. The fresh content created by our legal writing experts can also help a sales representative achieve the marketing goals of the law firm.
In addition to the website content, our attorney writers also provide the best legal blog writing service to help law firms in achieving better search engine rankings, attract more clients, and accomplish their content marketing goals and business objectives. This article contains an outline of the factors we consider to provide the best legal content writing help to our clients in law practice.
Factors We Consider When Offering Legal Content Writing Services
Content marketing costs 62% less than the traditional marketing methods but generates three times more leads for the business. A law firm with an excellent mastery of the content marketing strategy could experience higher conversion rates and up to 7.8 times more website traffic compared to those that do not use the inbound strategy. We produce written content that is unique, informative, useful, interesting, and search engine optimization (SEO) friendly to instill trust in the readers and attract prospective clients with legal issues to the law firm.
We create various types of legal content such as press releases, white-label legal content, white papers, and blog posts to help attorneys and lawyers who own blogs and websites to rank higher on Google search results and attract clients into the practice area pages linked to the website. Our legal writers create high-quality law firm content founded on careful consideration of the following factors:
1. A clearly defined target audience and buyer personas for the law firm
Having a clear idea of the ideal target audience is fundamental in content writing services. We narrow down from the general audience to a specific group of people in a particular niche to enhance efficiency and effectiveness in the alignment of the brand and the marketing budget. When hired to create legal content for a law firm, we must first understand who the ideal customers are and why they should purchase the firm's services and products. Our expert legal website article writers also conduct competitor analysis to understand who they are targeting and the type of content being published on their pages to understand the real audience in that particular niche and the nature of legal topics they are searching for.
We thoroughly analyze the demographics, professional status, personal and career goals, legal pain points, challenges, purchasing power, process, and psychographics of the target audience to understand the possible buyer personas. Because different buyer personas exist in various practice areas and services in the legal space, one must understand each type of target group to create personalized content. The personas to address also depend on whether one is writing for an individual or an entity in the legal practice.
2. Purpose of the website content to the respective law firms
The best website content creators and legal blog writers ensure they understand the purpose of the piece of information they produce. The purpose may be to boost the legal website traffic by optimizing the content to appear on the top pages of organic search results, providing information and creating awareness to prospective clients, thus, increasing the probability of more conversions, showcasing one's expertise as a thought leader in legal concepts and practice area, or establishing one's brand through professionally written attorney reviewed content. Our professional writers ensure they understand the purpose that the client wants to fulfill to create a content piece that is effective and useful.
3. Brand voice and identity to be safeguarded by the legal content writers
With the best legal content writing help from our experts, one is assured of an excellent brand voice that communicates their expertise in the subject matter without overwhelming the prospective client base with legalese. We understand the formats and styles acceptable in legal practice to convey the intended message effectively to the firm's audience. The informative content written in our SEO firm is well-balanced in tone and language style to safeguard the law firm's brand identity and facilitate the achievement of marketing goals.
We assist both students in the law school and practitioners with practice experience to establish and grow their online brands through aspects such as unique taglines, logos, visuals, and the tone of voice. In addition, we can help to keep the branding credible and consistent across all channels through timely, effective, useful, and informative content development and publishing through websites, blogs, and other social sharing platforms.
4. Availability of content marketing strategy based on SMART goals
Those who purchase articles for a legal website from us get the best content that is founded on a thorough understanding of their content strategy and the set goals. We carefully analyze the available law firm strategy and evaluate whether there are specific, measurable, attainable, realistic, and time-bound (SMART) goals against which to monitor the success and progress attained.
Having goals that meet the SMART criteria make it easy to write content that is effective and powerful in attracting and retaining clients and better search engine rankings. We can also help those who do not have a content strategy to create a sustainable one and set SMART goals as additional benefits after hiring someone to write legal website content from our company.
5. Clarity of value propositions
With the high competition in online marketing, it is essential to differentiate oneself in the practice area by clearly defining their value proposition to the existing clients and prospects. We can help in defining what our client is offering their customers that others in the legal practice niche cannot offer, what they do better, and their uniqueness or distinction from the competitors.
Through our excellent legal website content writing services, one can clearly showcase how their expertise in law can solve the prospective client's legal issues, the specific benefits, and what makes them the best amongst many legal practitioners. To create a value proposition for our clients, we first identify their customer benefits, link such benefits to value offering, and differentiate and position them as the best thought leader in the legal practice area compared to the competitors.
6. Key performance indicators (KPIs) and metrics for success
Key performance indicators measure and evaluate the efficacy of the law firm's content marketing efforts. The KPIs are put in place to assess the results of the content marketing plan which may include increased traffic on the legal website, and the conversion rates or what the visitors did after logging into the site.
The metrics of success demonstrate what is working and what is not, giving an opportunity to identify areas that require extra efforts to achieve the SMART goals of the legal website. If the legal firm we are writing for already has measurable KPIs and metrics for success, we evaluate them against the progress and achievements of the content marketing plan. If the firm does not have KPIs yet, we can manage their website and set realistic KPIs and success metrics to help monitor the progress and measure results achieved through legal content writing services.
7. The best content formats for conveying the message
The formats for legal website content may differ from other fields, thus, the need to work closely with the web designers to gain an understanding of how to blend relevant visuals with text to make the content more comprehensible to the readers. We consider formats that are mobile-friendly and include images, audio, or video only when it is necessary for conveying the message effectively. The formats affect how we write the legal website content and must be relevant and appropriately aligned with the standards of legal writing and practice.
8. The legal website's best practices and rules
Our expert legal website article writers have the competence and proficiency required in creating engaging content that can drive business for the law firm. We understand the legal website content writing best practices and the attorney's advertising ethics. The expert writers create high-quality legal content that has effective introductions to attract and retain the readers' attention and interest, and compelling calls to action to direct the audience to the next step after consuming the content. We also ensure the structure and format of each piece of written content are viewable and readable on both desktops and mobile device screens in strict compliance with rules and regulations to avoid adverse consequences.
We assist firms and individual practitioners wishing to hire someone to write legal website content based on our expertise and experience. The team comprises the best legal content writers and editors who work together to ensure high-quality, informative, relevant, engaging, and timely articles are produced at affordable rates. We are available for legal blog writing and website content creation 24/7 with a customer support team that is responsive and helpful to our clients. We, therefore, encourage anyone wishing to purchase articles for a legal website to count on us for the most relevant and informative content that satisfies the readers' search intents and makes one's page rank higher on search engines.