Real Estate Website Content Writers
With the growing internet penetration and the use of a content marketing strategy in business development today, high-quality real estate website content writing services are now essential in connecting agents with their target audiences and potential home and property buyers. Social media has changed the way people share and consume content across industries and niches. Real estate professionals owning a website can share relevant and helpful information with their potential buyers including property descriptions, listings, selling guides, and other useful pieces of content at different stages of the sales funnel.
Research shows that content marketing is more cost-effective than paid search and gets three times the leads per dollar spent. In addition, the content strategy costs 62% less than outbound marketing methods and generates three times more leads for the business. Entrepreneurs in the real estate industry can, therefore, capitalize on content marketing to thrive in business and generate better returns on investments. This article contains detailed information on the factors we consider to provide the best real estate content writing help to our clients.
Factors We Consider When Writing Website Content for Real Estate Businesses
According to the national association of realtors (NAR), there are 1.3 million real estate agents in the US alone, thus, the need to differentiate one's brand to stand out, win clients, and make sales amidst competition in the industry. Professional real estate writers help businesses in the industry to build relationships with consumers and potential buyers while demonstrating the brand's value to the target audience. Real estate businesses that give priority to content in their marketing strategies receive benefits such as:
- Driving organic traffic to their websites through search engine optimization (SEO).
- Enhancing brand awareness and online visibility to the target audience.
- Building trust with clients by providing solutions to their real estate problems through quality content.
- Qualified lead generation.
- Boosts search engine rankings.
- Enhances the business reputation and impression in the eyes of real estate clients and potential buyers.
Our expert real estate copywriters and SEO specialists can help one's business to accrue the above benefits among others owing to effective content creation. Each real estate writer in our company is trained in a particular niche and experienced in creating well-researched content that aligns with the clients' marketing goals and searchers' intents. We provide the best real estate content writing help founded on careful consideration of the following factors.
1. Goals of the real estate website and marketing objectives
In order to stand out in the competitive business environment today through website content, one must clearly define the goals of such a website and the marketing objectives to create articles and focus all efforts on a common purpose. Some of the objectives for establishing a website in the real estate industry include:
- Lead generation through relevant tools, forms, and landing pages.
- Establishing one's brand expertise and authority within a market niche.
- Reputation building and establishing oneself as a legitimate real estate professional.
- Increasing online presence and visibility to the target audience through methods such as social media sharing and blogging.
Effective real estate website content writing services facilitate the achievement of the goals of the site while generating leads and sales for the business. Because the real estate business thrives on recurrent and additional revenue from established and new clients respectively, there is a need to have a marketing campaign with clearly defined goals and objectives as well as an identified market to attract new clients and retain the existing ones.
Our real estate writers ensure they define whether the content marketing strategy is focused on business-to-business (B2B) or business-to-consumer (B2C); commercial or residential real estate clients to create content that aligns with the goals and objectives and resonates with consumers' needs at each stage of the conversion funnel.
2. The target audience
With the target audience in mind, we create content that resonates with their needs, search intents, the type of articles they find interesting, and their demographic and psychographic factors among other attributes. When hired to provide real estate website content writing services, we thoroughly research the target audience to gain insights into the content types that are helpful, relevant and appealing to them.
Consistent publication of high-quality and helpful content that satisfies the user search intents boosts the website's search engine rankings and attracts more readers and potential clients. Each web content writer in our company has the potential for creating content that effectively provides answers to questions in the industry, thus, positioning the real estate agent or business as an authority and expert in the specific niche.
3. The client's niche in the real estate industry
Establishing a specific market niche in the real estate business is an ideal strategy for agents to stand out, focus, and maximize their efforts toward better returns on investment. Real estate business niches may be defined with regard to the location, property types, clientele (millennials or baby boomers), specific types of home or property buyers and sellers, real estate owned (REO) and foreclosure listings, rental properties, hospitality, exterior amenities, and communities among others.
Content writing services help real estate agents and businesses to establish themselves as experts and authorities within their specific market segments to win customer trust and loyalty and generate more leads and sales. Anyone wishing to purchase articles for a real estate website can contact us at any time of their convenience for the most effective content regardless of their niches.
4. The type of content that appeals to buyer personas through the sales funnels
Publishing fresh content on the website whether in the form of real estate blogs, infographics, videos, or text is essential for search engine optimization. The scope of content types in our real estate writing comprises written content, video, and visual articles. Some of the written content types in the real estate industry created by our professional writers include the brand story, customers' and clients' testimonials, location and product descriptions, industry news, and customer questions among others.
Video forms an essential part of engaging content in the real estate business. Research shows that 39% of all home buyers use online video sites in their home search. In addition, 56% of the buyers ranked video as a useful resource in the process of shopping for homes. We can create and assist in the publication of video content on relevant topics such as property listings, visual tours for homes and properties on sale, neighborhoods, and locations for the realtors to give their prospects a real sense of the area and the surrounding, happy client interviews and testimonials. We also incorporate relevant visual content including infographics, appealing photographs of the properties on sale, slideshows for market information, and quick guides to make the content more interactive and engaging.
5. Mobile optimization
Mobile optimization is essential in increasing the conversion rate from readers using smartphones, tablets, and other digital mobile devices. In a 2018 survey, 73% of home buyers reported having used a mobile or tablet device when searching for a home in the US. Real estate website content should be adjusted to give readers using mobile devices a customized user experience without having to look for larger screens. When optimizing the real estate website content for mobile, we ensure that the images used are lighter so the site loads fast. The written text should also be concise and easy to read with convenient steps to conversion.
6. Users' search intents
Understanding the searcher's intent is imperative to successful and effective content creation. When hired to write content for the real estate industry, we must first understand what the target audience may be looking for whenever they log into our client's website. We create great content based on a clear understanding of both the primary and secondary intents of a given search query.
Extensive keyword research is essential in gaining insights into what readers are typing on the search bar to create customized content that resonates with the search intents of the target audience in real estate. Depending on the market segment, we conduct thorough research on the keywords and strategically incorporate them within the content to increase the probability of our clients satisfying the search intents, thus, improving search engine rankings of the website.
7. Search engine optimization (SEO) of the web content
Real estate SEO maximizes the strategies and practices that make the content available to the online audience and search engines. With extensive experience in writing content, our experts comply with the SEO best practices to turn the client's website into a trusted and credible real estate site that attracts organic traffic from readers and potential customers; and ranks high on search engines.
Our expert real estate website article writers and SEO specialists assist in establishing lasting relationships between our clients and their existing and prospective property and home buyers. In addition to content creation, we offer excellent SEO services to boost one's ranking on search engine results pages (SERPs), drive traffic from the target audience to the business website, and increase leads and sales among other benefits. We provide the best real estate content creation and optimization for both users and search engines.
Above are some of the factors that lead to the provision of the best real estate content writing help to our clients in all possible niches of the industry. Our real estate writers are available and accessible through the company website on a 24/7 basis. With a vast content writing experience, we safeguard and advocate the client's brand voice and identity by creating customized articles that stand out amidst the competition. Through the excellent real estate website content writing services provided by our experts, one can rest assured of articles that can help in attracting new clients and retaining the existing ones, creating brand awareness to the public, and building reputation and credibility for the business.